Your website has pages. Maybe even a blog. But is any of it actually bringing in customers? Most small business websites are full of content that was written once and forgotten — pages that don’t rank, don’t convert, and don’t answer the questions your customers are actually asking.
“I won’t tell you to blog three times a week. Most small businesses don’t need that. What you need is the right content, structured the right way, targeting the things people actually search for.” — Bob Narindra
Why Content Strategy Matters Now More Than Ever
Google’s AI Overviews, ChatGPT, and voice assistants are changing how people find businesses. These systems don’t just scan keywords — they look for clear, authoritative, well-structured answers. If your website content is thin, vague, or disorganized, you’re invisible to both traditional search and AI-powered discovery.
A content strategy isn’t about producing volume. It’s about being intentional — making sure every page on your site has a purpose, targets a real search query, and moves visitors toward becoming customers.
Content Audit & Gap Analysis
I start by looking at what you already have. What’s working, what’s not, what’s missing entirely. Most businesses are surprised to learn they’re missing content for their highest-value services or their most common customer questions.
SEO & GEO Content Planning
Every piece of content is mapped to real search queries — both traditional Google searches and the conversational queries people use with AI assistants. I build content that answers questions directly so search engines and AI systems cite your business.
Editorial Planning
You get a realistic content calendar — not a fantasy publishing schedule you’ll abandon in two weeks. I plan content around your capacity, your seasons, and the topics that actually drive business in your market.
Conversion-Focused Writing
Content that ranks but doesn’t convert is a waste. Every page I plan includes clear calls to action, trust signals, and a logical path from “just browsing” to “ready to call.” Content should work for your business, not just your ego.
What a Content Strategy Actually Includes
- Keyword & topic research — what your customers actually search for, not what you assume they search for
- Competitor content analysis — what’s working in your market and where the gaps are
- Site structure recommendations — organizing content so both users and search engines can navigate it
- Page-by-page content briefs — what each page should cover, target, and accomplish
- Content writing or direction — I can write it, or guide your team to write it right
- AI optimization — structured data, FAQ schema, and content formatting that AI systems can parse and cite
Who This Is For
Content strategy work is ideal if you:
- Have a website that looks fine but doesn’t generate leads
- Know you need “better content” but aren’t sure what that means
- Want to show up in AI-powered search results and voice queries
- Are tired of blogging without seeing any return on the effort
- Need a clear plan before investing in SEO or digital marketing
“Content strategy is the foundation everything else builds on. If your website says the wrong things — or nothing at all — no amount of SEO or advertising will fix that.” — Bob Narindra
How It Works
- Discovery call — I learn about your business, customers, and goals
- Research phase — keyword research, competitor analysis, content audit
- Strategy delivery — a clear, actionable content plan you can use immediately
- Implementation support — I can write the content, or support your team as they do
Content strategy projects typically start around $1,500 for a focused audit and plan, with ongoing content support available monthly.
Related: Optimizing for AI Search · What Your Website Actually Needs to Do · Web Design Services · SEO & GEO Services